Expedia Giveaway Highlights Limited Travel Presence on Super Bowl Ads
Online travel agency Expedia.com will offer 20 trips during Sunday’s telecast of Super Bowl 56 on NBC, underscoring a limited advertising presence from travel-related businesses during the big game.
The Super Bowl between the Los Angeles Rams and the Cincinnati Bengals will be played at SoFi Stadium in suburban Los Angeles – a site chosen years in advance. The game attracts the largest television audience of the entire year each year, with 100 million viewers expected.
The game is also the biggest day in the advertising world, and this year the companies will pay NBC $7 million per 30-second ad – the highest cost ever for a Super Bowl ad and the biggest ever. leap from the previous year. Ads cost $5.5 million for 30 seconds in 2021.
Expedia will launch an advertisement and giveaway called “Travel The Ads”. With famed actor Ewan McGregor as the spokesperson, Expedia ads will focus on getting tourists out into the world for a true travel experience.
Throughout the game, Expedia will offer 20 vacations. According to Travel+Leisure, you need to follow Expedia on Twitter and be an Expedia Rewards member – prizes will be awarded in points, with 19 trips worth $5,000 each and one worth $25,000.
During the game, Expedia posts travel-related tweets inspired by advertisements during the game. Viewers must then quote an Expedia retweet related to the advertisement and use the hashtag #TravelTheAds. Winners will be chosen beginning at 6:30 p.m. EST and ending at 11:59 p.m.
Other travel companies taking ads during Super Bowl 56 according to AdWeek include:
— Booking.com takes a 30-second ad that will air during the fourth quarter of the game – a random proposition. If the game is a blowout, many viewers stop watching. If the game is competitive, it may attract even more viewers than when the contest started. Booking.com’s ad features award-winning actor Idris Elba. A teaser can be seen starting at 3:39 of this video.
— VRBO will air a 60-second ad titled “A Place For Together” that focuses on all kinds of families and friends who come together as a group using the vacation rental platform.
— Turkish Airlines will be back for the first time in two years. The carrier had already taken on huge roles in recent Super Bowls, including sponsoring the one-year pre-game show.